Project Overview:

Terra Café is an organic coffee brand that wanted a brand identity reflecting sustainability, authenticity, and warmth. Their existing branding was inconsistent and lacked a compelling visual appeal.

We crafted a cohesive brand identity system, including a new logo, packaging, color palette, and typography that emphasized the company’s eco-friendly values. The design featured earthy tones, hand-drawn elements, and sustainable packaging materials, helping the brand establish a strong, memorable identity in the competitive coffee industry.

Scope of Work:

Logo design

Brand guidelines

Packaging design

Final Outcome:

The rebranding helped increase customer engagement, leading to higher brand recall and increased in-store purchases.